In a day Singaporeans spend about 4 hours using mobile devices, both for communicating, posting photos on social media, or even playing games.
In today’s digital era, we always use mobile applications to support our daily activities. Indeed, we have been dependent on these applications.
The high need for mobile applications makes a lot of competition in this industry, many application developers are competing to package their ideas with applications that are useful for many people.
Need a Unique Idea To Make an Application
Maybe you already have an idea and plan to make a mobile application, but first, finalize your idea and find the unique application you want to make.
Because when you produce an application that is unique and has a difference from other applications, it will be the forerunner of your success.
A beautiful application interface design, simple, and easy to access navigation are the three most prominent features of a great application.
All you have to accomplish is get people to tell their friends about your app, understand what it does, spend a lot of time using it, and make sure they keep using it.
How to Develop a Successful Mobile Application in the Market?
The following is a complete guide on how to make a mobile application so that it gets a good response from users and is successful in the market.
1. Determine the Purpose of Your Application.
Think about why you want to build an application and what you want to achieve from it. To make it easier for you to try to write down the answers to the following questions:
- What is the basic purpose of your application?
- What exactly do you want your application to achieve?
- How do you make your application grab the user’s attention?
- What problem do you want to solve using your application?
- What are the reasons people use your app?
- What are the advantages of your application over similar applications?
- What special value do you offer?
Defining the purpose of the application clearly and writing it down completely will provide you with a reference to go through the entire process and keep you on track.
2. Make a Well-Prepared Plan.
Create visual representations on paper of the answers to the questions you have written down. By creating a visual representation on paper, you can develop ideas for your application.
Sketch an outline of the scope of your application based on the answers to the questions in the first point above.
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In this stage, you can also learn and think about how your application will make money or often called monetize. Whether by displaying advertisements, subscribing, digital wallets or something else.
Do this as if you were drawing a road map to finalize your application idea. What does it look like, for whom, and the steps for how you can get there.
3. Niche and Competitor Research.
Research your target market to better understand the problems they face and how your application can solve these problems.
Conducting research is an integral step in the process of designing an application. It is very important to understand the target market for your application, to get an idea of what you will face and how you will deal with it.
The mobile application industry is a very diverse and competitive industry, so you have to make sure that your idea is unique and differs from similar applications.
Don’t be intimidated by the fact that many apps are similar to the ones you build, it just might be that your app can beat them all.
Analyzing the competition will let you understand what their app is missing and give you a better idea of what features to add to your app.
Also, pay attention to the user reviews the application gets, what do they like and what they don’t like? How can you implement it into your application?
After doing your research you can return to the previous step, which is the sketch that you have drawn on paper. Read over the sketch and complete what new ideas you have got after analyzing your competitors.
4. Create an Application Wireframe.
A wireframe is a draft for the visual architecture of an application. In this process, you will take your goals and visual sketches a step further and create a basic “blueprint” of what your application will look like and how it will function.
This process can be done simply on paper, but it is much easier and more useful to create an outline in digital form, especially when your outline is complex and detailed.
The previous steps have helped you get an idea of what you want your application to do. At this point, you will draw a more detailed and specific outline of how everything will work and what pages and functions will be required.
There are tons of easy-to-use tools for building application templates, you can use them to outline your application. Please choose the one that suits you the most and get to work.
Here are some tools that can help you to outline your application:
- Axure
- Pidoco
- iPlotz
Once you have created an application framework or what is often called a wireframe, you will get an idea and summary of what pages are required and how your application will work.
To test if your wireframe is solid, you can create a click model using Invision. This will allow you to click through the screens you have planned and help you test whether the navigation you designed looks good.
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Show your wireframe to your community and friends and gather their feedback on the structure and navigation of your app.
See, are they easy to understand your app and do all the pages and navigation make sense and be easy for them to use?
An application that is already great does not only go through one test, it can be up to dozens of times. The more testing and feedback you get, the more likely you are to build a successful application on the market.
5. Design Your Application.
At this stage, it’s time to think about the actual design of your app and come up with a design that looks nice and realistic.
This is a very important step because the design of your app will influence the impression the user gets, so take your time designing your app.
Great looking, professional, and beautiful interface design are the factors that can make your application a huge success in the market.
Choosing colours, fonts, and design elements is a decision that must be taken very carefully and tailored to your target market.
To design an application you have several options. if you have expertise in graphic design you can design it yourself.
However, to get better results, you can use the services of a digital agency that already has a team of experts and experience in making mobile application interface designs.
SWS Digital Agency provides digital product design services such as mobile applications which are done by experienced professionals. Our team will be there for you to get the best results.
Please contact the mobile application design service SWS Digital Agency via the contact page, also visit our Facebook and Instagram pages to get the latest information and promos.